The Ask

To promote the new G70, Road & Track and Car and Driver partnered with Genesis on one huge feat: documenting a 4,688-mile road trip along the Pan-American Highway, all while detailing the luxe experience of traveling in the G70 for our enthusiast audience.

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The Strategy

Our reporter and a director traveled from Anchorage, Alaska to Marfa, Texas, and documented their trip through a mix of video and photography to create two stunning longform articles and an accompanying print spread.

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The Work