To promote the new G70, Road & Track and Car and Driver partnered with Genesis on one huge feat: documenting a 4,688-mile road trip along the Pan-American Highway, all while detailing the luxe experience of traveling in the G70 for our enthusiast audience.
Our reporter and a director traveled from Anchorage, Alaska to Marfa, Texas, and documented their trip through a mix of video and photography to create two stunning longform articles and an accompanying print spread.