The Ask

IKEA’s partnership with Good Housekeeping in 2018 and 2019 had one primary goal: to position the retailer as the place to go for any type of kitchen renovation.

_______________________

The Strategy

Leveraging the authority of Good Housekeeping, we guided shoppers through the entire process of buying, installing, and remodeling the most important elements of a new kitchen. To cover this topic as comprehensively as possible, we produced the IKEA Kitchenpedia, 26 pieces of content tackling every aspect of kitchen reno from how to pick the right cabinets and countertops to installing an island or lighting system to purchasing a new refrigerator and stove, and so much more.

_______________________

The Work