The Ask

Olay came to Hearst with a goal of generating awareness and purchase consideration of their 2018 priority products among their target demo, which aligned squarely with the Marie Claire, ELLE, Cosmo, and Women’s Health readership.

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The Strategy

Throughout our seven-month program, we created 10 pieces of on-site custom content, 4 videos, and 12 sponsored Instagram posts. Top performers in regards to shopper engagement included this story on Cosmo about how wearing SPF can change the way your makeup looks; this story on ELLE that broke down how to transform your skin in four weeks; and this story on Women’s Health about the benefits of multi-masking.

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The Work