The Ask

The purpose of our eight-month program with Tourism of Ireland was to generate interest among our audiences to travel to Ireland year-round, while highlighting the various cultural experiences, landmark destinations, and food and dining opportunities the island has to offer.

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The Strategy

The content we produced included one documentary-style video on Esquire that detailed how to experience Ireland through all five senses, which was then broken down into five social assets, as well as another video on Town & Country capturing five of the most beautiful and historic must-see landmarks. We also shot an influencer-led travel guide to Belfast for ELLE; created a list of the best scenic drives and trail runs on Road & Track and Runner’s World, respectively; and packing guides on Town & Country and ELLE.

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The Work